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Terex launches MAGNA brand for high-capacity quarrying

TYRONE, North Ireland – TEREX is scaling up its crushing and screening options to answer the demands of large-scale quarrying, mining, construction and recycling operations with the launch of its new MAGNA brand.

Featuring the tagline “Made for More,” MAGNA will build on Terex’s position in the compact and mid-sized crushing and screening market established by its Powerscreen, Finlay and EvoQuip brands through offering a range of high-capacity machinery designed to meet the needs of larger output and high-volume operations.

MAGNA’s launch is spearheaded by newly-appointed business line director Neil McIlwaine, who joins from Terex’s Finlay team where he successfully oversaw several successful assignments expanding Finlay’s distribution footprint in China and South Africa.

“Large and robust crushing and screening equipment is essential for quarries and other operations that require high output and volumes. MAGNA truly is made for more; with equipment that is designed to have more power to handle more material throughput efficiently, ensuring more productivity and more cost-effectiveness for customers,” said McIlwaine.

The product roadmap for MAGNA will be supported by Terex’s global network across engineering, manufacturing, marketing, parts and servicing.

“While we have a prominent position in the global market for compact and mid-sized materials processing equipment, MAGNA will position us to serve customers requiring higher output machines, via our renowned and extensive global distribution network,” said Pat Brian, vice-president of Terex Aggregates.